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Marketing GTM and Demand Generation Specialist

As NovoPayment’s next Marketing GTM and Demand Generation Specialist, you will:

  • Reporting directly to CGO, the role involves strategic planning & tactical execution management of top of the funnel sales demand/leads generation.
  • These channels include paid search, paid social, display, content syndication, retargeting, direct mail and others to drive brand amplification and lead generation efforts at scale.
  • The role will require you to work with different departments to drive hyper-growth across every single vector, and where possible spawn new demand generation sources as well.
  • You will have the opportunity to drive the acquisition strategy of a new business unit with significant potential.

What you bring:

  • An equally strong at strategy and planning, as well as hands-on execution

  • 4+ years of work experience including at least 2 years of project/operations management

  • Strong analytical skills including hands-on experience with multivariate regression, sensitivity analysis, pivot tables, etc. with a focus on distilling intelligence from data

  • Strong understanding of SaaS (Fintech) is a plus

  • Demonstrated ability & experience in generating or shaping top of funnel sales/business growth ideas

  • A voracious reader of business management and business-strategy books and breakthrough publications

  • Strong communications & relationship-building skills. Keeping up with the times, we have kept this role to be remote anywhere in the US making this skill be all the more relevant.

Advance your career. If you’re ready to be part of that, drop your resume at careers@novopayment.com